Don’t trust your sales people for user input
Don’t trust your sales people for relaying proper user input for product development. When starting any new product development it is necessary to have good user input. Discovering unmet market needs is the most critical aspect of this process. Just don’t trust your sales people to supply the input.
For at least 3 good reasons, have a look at this article.
John Landerholm on March 16th 2009 in new product development, outcome driven innovation