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	<title>the outcome driven blog</title>
	<link>http://www.outcomedrivenblog.com</link>
	<description></description>
	<lastBuildDate>Thu, 01 Oct 2009 20:07:35 +0000</lastBuildDate>
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		<title>Intentions and outcomes: what we say and what we do</title>
		<description><![CDATA[A team of researchers interviewed 250 guests on their way into a zoo as to their expected use of the facilities. Then they equipped the subjects with a GPS tracking device and recorded their movements inside the zoo. To surprise of the researchers, the zoo guests said they would do one thing and then did another. When confronted with the fact that they spent more time at the playground and the ice cream kiosk than the actual zoological exhibitions, they were in disbelief.]]></description>
		<link>http://www.outcomedrivenblog.com/outcome-driven-innovation/intentions-and-outcomes</link>
			</item>
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		<title>Don&#8217;t trust your sales people for user input</title>
		<description><![CDATA[When starting any new product development it is necessary to have good user input. Discovering unmet market needs is the most critical aspect of this process. Just don't trust your sales people to supply these types of input.]]></description>
		<link>http://www.outcomedrivenblog.com/outcome-driven-innovation/dont-trust-your-sales-people-for-user-input</link>
			</item>
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		<title>user driven innovation results don&#8217;t impress</title>
		<description><![CDATA[The practitioners of user driven innovation claim that user input in the design process guarantees a better product success rate. Studies show only 50% success rate.]]></description>
		<link>http://www.outcomedrivenblog.com/outcome-driven-innovation/user-driven-innovation-results-dont-impress</link>
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		<title>Strategyn Responds to a Critique of its Outcome-Driven Innovation Methodology</title>
		<description><![CDATA[In response to a recent public critique of its methodology by a competitor, Strategyn is releasing today a white paper entitled A New Perspective on VOC, which highlights the business advantages of Strategyn&#8217;s innovation methodology and the strategic and tactical differences between it and traditional voice-of-the-customer (VOC) practices.
As Strategyn&#8217;s new white paper demonstrates, and contrary [...]]]></description>
		<link>http://www.outcomedrivenblog.com/outcome-driven-innovation/strategyn-responds-to-a-critique-of-its-outcome-driven-innovation-methodology</link>
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		<title>Gerry Katz of Applied Marketing Science Authors Critique of Outcome-Driven Innovation</title>
		<description><![CDATA[Gerry Katz of Applied Marketing Science Authors Critique of Outcome-Driven Innovation  Garry Katz has uncovered some troubling weaknesses in Anthony Ulwicks methodology as a tool for new product development.  Here are some of the topics he includes in the critique: 

How Outcome-Driven Innovation differs from traditional Voice of the Customer techniques
Data collection methodologies [...]]]></description>
		<link>http://www.outcomedrivenblog.com/outcome-driven-innovation/critique-of-outcome-driven-innovation</link>
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		<title>outcome driven innovation vs. user driven anarchy</title>
		<description><![CDATA[When&#160;creating, developing and marketing&#160;new innovative products it is critical to have the best input possible. The traditional user-driven innovation supplies R&#38;D with lots of user input. The problem being, they are the wrong type of inputs.
Users are lobbied for their wishes, requirements and suggestions for new products. Taken at face value these inputs are if [...]]]></description>
		<link>http://www.outcomedrivenblog.com/outcome-driven-innovation/outcome-driven-innovation-vs-user-driven-anarchy</link>
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