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	<title>the outcome driven blog &#187; new product development</title>
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		<title>Don&#8217;t trust your sales people for user input</title>
		<link>http://www.outcomedrivenblog.com/outcome-driven-innovation/dont-trust-your-sales-people-for-user-input</link>
		<comments>http://www.outcomedrivenblog.com/outcome-driven-innovation/dont-trust-your-sales-people-for-user-input#comments</comments>
		<pubDate>Mon, 16 Mar 2009 22:14:04 +0000</pubDate>
		<dc:creator>John Landerholm</dc:creator>
				<category><![CDATA[new product development]]></category>
		<category><![CDATA[outcome driven innovation]]></category>
		<category><![CDATA[outcome driven]]></category>
		<category><![CDATA[product development]]></category>
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		<description><![CDATA[When starting any new product development it is necessary to have good user input. Discovering unmet market needs is the most critical aspect of this process. Just don't trust your sales people to supply these types of input.]]></description>
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		<title>user driven innovation results don&#8217;t impress</title>
		<link>http://www.outcomedrivenblog.com/outcome-driven-innovation/user-driven-innovation-results-dont-impress</link>
		<comments>http://www.outcomedrivenblog.com/outcome-driven-innovation/user-driven-innovation-results-dont-impress#comments</comments>
		<pubDate>Fri, 27 Feb 2009 15:36:45 +0000</pubDate>
		<dc:creator>John Landerholm</dc:creator>
				<category><![CDATA[new product development]]></category>
		<category><![CDATA[outcome driven innovation]]></category>
		<category><![CDATA[concept innovation]]></category>
		<category><![CDATA[product design]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[user driven innovation]]></category>

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		<description><![CDATA[The practitioners of user driven innovation claim that user input in the design process guarantees a better product success rate. Studies show only 50% success rate.]]></description>
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