Intentions and outcomes: what we say and what we do
Shouldn’t you be able to trust the people who buy your products and consume your services to tell you honestly about how they use your products and services? It’s a well known observation that we say one thing and do another. Don’t trust your users? That’s pretty cold hearted wouldn’t you think?
A great example of this phenomena is the consumption of ecologically grown food. When polled, shoppers exaggerate their habits and will almost always try to appear more green (intentions) than they in fact are (outcomes). We want to be more ecologically minded and we want to project that intention. It’s just that the intention and the actual doing are two separate things. Continue Reading »
John Landerholm on May 12th 2009 in outcome driven innovation